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How To Bag a Bargain Without Busting Your Budget This Black Friday

Black Friday is the busiest spending day of the year, when most major retailers slash their prices and shoppers bag themselves some big bargains before the Christmas rush.

This year it takes place on November 29th and, according to news reports, us Brits will blow more money than ever – some £5.6billion – during this Black Friday to Cyber Monday weekend. Another study suggests we’ll pay out a record-breaking £2.53billion on Friday alone, which is up 3.4% on 2018.

The increase is due, in part, to the fact that Black Friday falls slightly later than last year, which is expected to create more urgency amongst us to get our Christmas lists ticked off.

But whatever your seasonal shopping strategy, remember that just because an item is on sale, it doesn’t mean it’s a good deal. Always shop around first to check whether you can get it for cheaper elsewhere.

Fancy finding out how to shop savvy and bag a bargain or two without busting your Black Friday budget? Read our five top tips to sale shopping success.

Tip #1 Write a shopping list and stick to it

Black Friday is certainly not the time to browse to see what takes your fancy. Instead, think about what you’re in the market for and why beforehand.

We often say it here at Everyday Loans, but ask yourself if we need it or do we want it? There’s a big difference.

If you really need something – maybe the TV’s broken, or the vacuum cleaner has given up the ghost – the reason why you should spend is obvious. If it’s not, stop. Christmas is just around the corner and it will be expensive enough without unnecessary November spending.

Tip #2 Work out a budget and stick to it

Once you’ve decided what you need to buy, only research the necessary deals that you can afford. Work out what your budget is and don’t go over it.

Tip #3 Do your research

Always do your research in advance. Finding out as many facts as you can before discounts hit will make you less likely to succumb to those unnecessary “bargains.”

And always be aware of the RRP – or recommended retail price – as without it, who knows if it’s a bargain or not? One report suggests that only one in 20 UK Black Friday deals is actually genuine so it’s right to be cautious.

So, do your homework beforehand. PriceSpy logs the price history of items from over 3,000 different retailers, while Idealo lets you compare prices between retailers, and CamelCamelCamel reveals previous Amazon prices.

Finally, take time to read product reviews. They’re really insightful, as they are the facts and feedback from those who’ve bought before.

Tip #4 Keep your eyes peeled

Swotting up on what and where to buy on Black Friday and through to Cyber Monday can be pretty time-consuming, but there are loads of ways to make the job easier for yourself.

Newspapers and news sites are already full of the best deals and retailer round-ups, so take a look and make the most of others’ research.

Another way to stay well-informed is to sign up to receive email marketing from the retailers that stock the products you’re interested in – after careful planning and researching, of course – and follow them on Twitter, Facebook or Instagram to hear their top-buys and biggest discounts.

Tip #5 If it looks too good to be true, it probably is

As the saying goes… avoid falling victim to online scams. Always be aware of what you’re buying, where it’s coming from and from who. Do you know the brand? What about the retailer? Is it based in the UK and what are delivery costs? What reviews has it received, and do they seem genuine? Also, remember to check out refund policies and return costs, should you change your mind after the buzz of Black Friday has subsided.

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Andrew Wayland
Marketing Director at Everyday Loans
Andrew Wayland is a financial marketing expert and helped set up Everyday Loans back in 2006. Prior to his position as Head of Marketing for Everyday Loans he worked as the Head of Commercial Development for a tech start up and ran his own PR agency for around 5 years. LinkedIn: https://www.linkedin.com/in/andrew-wayland-9018074